For over 80 years, Proraso has been the leading Italian barber shop shaving brand, transforming the art of shaving into a pleasurable daily ritual. Piero Martelli invented the Proraso Pre Shave Cream in 1948, a product whose freshness embodied the spirit of a new optimistic era in Italy. Today, as it did then, Proraso meets the needs of its consumers, giving all Italians a perfectly close and refreshing shave with a good lather. Over the years Proraso have added new products to their range, but have remained faithful to the brand’s original values; natural ingredients, excellence in research and respect for tradition.

These are excellent quality products at surprisingly good prices. The most recent addition to the Proraso line of products is the new ‘Cutting Edge’ range, with drop dead gorgeous scents. This range of modern men’s grooming products includes shaving cream, aftershave balm, anti wrinkle cream and more and is aimed at men who want traditional quality products with a more contemporary appearance.

Proraso's Beard Balm is formulated to soothe, soften and condition shorter beard hair and ease any itch or discomfort as it grows. Enriched with natural essential oils of eucalyptus, bergamot and rosemary, it gives a long-lasting refreshing effect and a nod to Proraso's instantly recognizable signature shaving scent.• 90% of ingredients of natural origin• Cruelty-free and no ingredients of animal origin• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS• Dermatalogically Tested• Made in Italy

DIRECTIONS

Apply a small amount onto the beard and moustache and massage thoroughly.