Graphic designers-turned-boutique owners Will & llka set up shop in the heart of Berlin back in 2010 with the hope of engaging with their local community. “Having been involved in the buying for my parents' concept stores back in London, I liked the idea of starting up my own shop,” Will explains, “and since this type of shop didn’t really exist in Berlin, it seemed obvious to go ahead.” And so Victoria Met Albert was born.
From best-selling brands like Baggu, to joyful Doiy Design and Bongusta, Victoria Met Albert has cultivated a house style that resonates with their immediate community and beyond. If you’re looking for a gift for someone special, or a treat for yourself, you’re sure to uncover a gem within their curated collections.
We chatted to Will about Berlin, dedicated customers, and the importance of work life balance.